HI LIFE grants Connect Digital as a Digital Marketing AOR.

HI LIFE – Luxury for Essentials has given its social media mandate to Indian creative-driven social agency Connect Digital. The company won a mandate following pitches to multiple institutions to service accounts from its New Delhi office.

HI LIFE, a brand for women, introduced luxury to feminine hygiene, personal care and wellness essentials in 2016, offering organic sanitary napkins, intimate sprays and collagen boosters online in India.

As directed, Connect Digital will be responsible for planning and executing Hi Life Women’s Digital marketing. Agencies are responsible for the company’s content creation and strategy, respectively.

Speaking of development, Mr. Sanjiv Nishal, Founder of HI LIFE WomenIndia said, “We are delighted to partner with Connect Network to further strengthen HI LIFE’s digital media efforts in India. The purpose of our campaign is to create clear communications that help us connect with different demographics of our customers.In the coming months, HI LIFE through Connect Digital We look forward to building a strong brand story for

commenting on the victory of the mandate, Haresh Nayak, CEO and FounderConnect Network Inc said: “We are delighted to partner with HI LIFE India as our digital partner. The brand is committed to enhancing the quality of life for women around the world to the highest possible level by making premium quality essentials available.” focused and determined to further strengthen HI LIFE’s presence with value-driven initiatives and to maximize its potential as a preferred choice for intimate care among its growing audience base. It’s a luxury brand.”

In addition, Charu Rawat, Vice President Support Connect Digital said: “Digital media is at the center of our lives and we are passionate about taking HI LIFE’s digital presence to the next level. While continuing to leverage our core pillars, we will focus on further strengthening our product positioning in the wellness category. We are also enthusiastic about leveraging demographics.”

Agencies create innovative digital campaigns for brands and establish powerful connections with their audiences. All of these are aimed at increasing the brand’s recall value.