Milan — The fashion and food industries are getting closer and closer as the holy grail of experience has increasingly come to mind for brands and retailers.

The Food and Fashion event, organized by Galateo & Friends, consulting firm Style Gate and Forbes at Milan’s Principe di Savoia hotel on Thursday night, sent the message that the two industries share common strategies and goals. contributed to the further emphasis. And sealing a union can be so easy.

Case in point, three-Michelin-starred chef Massimo Bottura, a childhood friend of Gucci’s president and CEO Marco Bizzari, said that his Italian home-cooking endeavor, Osteria da Massimo Bottura, I remembered how I landed at the brand’s Rodeo Drive store.

“I walked over to this wonderful terrace overlooking Los Angeles and thought, ‘This must be a restaurant.'” All necessary changes have been made. Place, he thought, would be as central to the experience as food.

The Osteria is located on the rooftop of the flagship store in Beverly Hills. This flagship store recently expanded to over 12,000 square feet with the addition of a men’s store and beauty area. Bottura and Gucci were the first to bring cooking to the United States.

There are currently four Osteria outposts, following the Gucci Garden in Florence, one on the fourth floor of the Gucci Namiki Building in Ginza, Tokyo, and a unit in Los Angeles.

Tiziana Fausti, who bought the 10 Corso Como concept store in Milan, applauded founder Carla Sozzani’s pioneering initiative to open a restaurant there.

“This is a very important legacy,” she admitted. “10 Corso Como is about good taste, culture and art. I have no intention of overhauling it.

According to reports, Sozzani is now dedicated full-time to her art gallery at Via Corso Como 10.

Sozzani, for example, understands that food is the cornerstone of retail, launching a luxurious oil and vinegar combination at Maison & Objet in Paris in 2010, and introducing chocolate and honey before launching Galateo. & Developed a food line with Friends. The two partnered up again on another set last Christmas.

Galateo & Friends is a company founded in 2002 by entrepreneur Marco Bonardo in Alma di Taggia, Liguria, the center of Taggiasca extra virgin olive oil production., I have found a connection with fashion for a long time. In addition to Sozzani, designers his Antonio Marras, Mary Katrantzou and Coveri are just a few of the ‘friends’ who have personalized his collectible bottles. Bonardo’s gastronomic range, from Alain Ducasse to Bottura, Daniel Hamm’s Eleven Madison Park to Beck’s Pergola, served in Michelin-starred restaurants around the world, Palazzo Versace, Armani and Bvlgari hotels It has been.

Alessandro Maria Ferreri, owner and CEO of The Style Gate, said today’s consumers want more than touch and sight.

“Anyone would say a mall without an eating area doesn’t work,” says Ferreri. “And there’s a sense of gaiety, inherently tied to food, tied to shopping,” Ferreri said of his consultancy on the Calzedonia Group’s recent acquisition of his Antonio Marras brand. The Calzedonia Group, itself a fusion of food and fashion, also manages Signorvino’s wine shop and restaurant.

Missoni CEO Livio Proli introduced the theme of sustainability. Sustainability is equally important in food and fashion, he said, aiming to rectify the mistakes mankind has made and the “environmental destruction”. She said she was driven by her longstanding ethical values, which Rosita Missoni, which she co-founded with her late husband Ottavio, still stands by. Missoni held its first women’s fashion show during his Milan fashion week, with his newly appointed creative director Filippo Grazioli.