NASHVILLE, Tennessee (TN Tribune) – Fisk University announced on September 1 that Fredrick Haywood, Jr. will join the marketing and communications team as new Digital Marketing and Communications Manager, expanding the university’s rapidly growing digital footprint. announced that it will support the further expansion of

As the new Digital Marketing and Communications Manager, Fredrick is responsible for setting quantifiable goals and creating, executing, and measuring digital marketing campaigns for each target audience at the university.

“I have followed Fredrick’s growth over the past five years and have been impressed with both his keen eye for emerging marketing trends and his mastery of content strategy. Having held the role of , he brings a game-changing diversity of knowledge to this role as he continues to experience a growing brand presence.”

Haywood most recently served as Digital Marketing and Communications Manager at Wiley College. He oversaw a digital brand overhaul, created print and digital campaigns, and strategized content to increase the school’s followers and social media verification badges by his 45%. He also developed and implemented Wiley College brand standards to promote brand consistency and recognition.

At Amazon, Haywood holds the position of Marketing Specialist for the Alexa Voice Service Customer Lifecycle and Channel Marketing team, responsible for expanding the Alexa Built-in brand and providing marketing support and visibility to all Alexa Built-in devices across customers. developed a strategy. life cycle.

Originally from Mound Bayou, Mississippi, he is an HBCU graduate. He holds a Bachelor of Business Administration degree with a marketing focus from Jackson State University.