Santa Monica, California–(business wire)– Entravision (NYSE: EVC) (“Entravision” or the “Company”), a leading global advertising, media and ad tech solutions company, today announced the end of its previously announced strategic investment in Jack of Digital. Announced. A digital marketing services company that acts as the exclusive advertising sales partner of TikTok in Pakistan.
Founded in 2020 by ad tech and marketing industry veteran Faisal Sheikh, Jack of Digital specializes in international platform partnerships with the world’s top advertising, marketing and data platforms. Jack of Digital provides marketing and communications, advertising sales, and relationship management services to a growing client base. The company maintains an exclusive advertising and data sales agency in Pakistan with short-form video platform TikTok, full-stack programmatic platform Eskimi, app entertainment tool SHAREit, and ad fraud prevention service Spider AF.
Juan Saldívar, Chief Digital, Strategy and Accountability Officer at Entravision, said: “A core part of Entravision’s digital strategy is to expand its partnerships with leading social media platforms globally. to Pakistan, bringing access to nearly 100 million digitally connected consumers.”
South Asia, which includes Pakistan, India, Nepal, Bhutan, Bangladesh, Afghanistan and Sri Lanka, is home to approximately 1.8 billion people, or 23% of the world’s population. In Pakistan, where Jack of Digital is headquartered, more than 98 million people are digitally connected, which is just under half of the population. Pakistan is now one of more than 35 countries that make up Entravision’s digital business.
Jack of Digital CEO Faisal Sheikh said: “We are delighted to have access to Entravision’s extensive digital resources and sales expertise. Combined with our strong footprint in Pakistan, we believe it will lead to success for both companies. We look forward to continuing to scale our efforts across South Asia.”
All Jack of Digital employees will remain with the company and Faisal Sheikh will continue as CEO of the business based out of its headquarters in Karachi, Pakistan.
Entravision is the world’s leading advertising, media and ad tech solutions company connecting brands and consumers by representing top platforms and publishers. Our dynamic portfolio includes digital, television and audio products. Digital, our largest revenue segment, consists of four business units. Smadex, a programmatic ad buying platform. Our branding and mobile performance solutions business. and the digital audio business. Through our digital sales agency business, we connect global media companies such as Meta, Twitter, TikTok and Spotify with advertisers primarily in emerging markets around the world. Smadex is a mobile-first, demand-side platform that enables advertisers to run performance campaigns using machine learning. We also offer branding and mobile performance solutions business. This business provides managed services to advertisers who want to connect with consumers around the world, primarily on mobile devices. The Digital Audio Business provides digital audio advertising solutions to advertisers in the Americas. In addition to digital, Entravision has 49 television stations, making it the largest affiliate group of Univision and UniMás television networks. Entravision also manages his 45 nationally-recognized, Emmy Award-winning talent, primarily Spanish-language radio stations. Shares of Entravision Class A Common Stock are traded on the NYSE under the ticker: EVC. Learn more about our services at entravision.com or connect with us on LinkedIn and Facebook.
About Jack of Digital
Jack of Digital is a digital marketing company specializing in international platform partnerships. Currently, Jack of Digital has partnerships with TikTok, Eskimi, SHAREit, Spider AF, and representation in Pakistan. Key areas of partnership include ad sales, marketing and communications, and relationship management between advertisers and their media and creative agencies. For more information on Jack of Digital’s offerings, visit jackofdigital.com or follow us on LinkedIn and Facebook for the latest information.
This press release contains certain forward-looking statements, including, but not limited to, our current expectations and intentions regarding the filing of Form 10-K. These forward-looking statements are included pursuant to the Safe Harbor Provisions of the Private Securities Litigation Reform Act of 1995 and are subject to known and unknown risks, uncertainties and the actual results and performance of the Company in future periods. It may be accompanied by other possible factors. Future results or performance may differ materially from those implied by the forward-looking statements in this press release. Although we believe that the expectations reflected in such forward-looking statements are based on reasonable assumptions, we cannot guarantee that actual results will not differ materially from those expectations. Company. These risks, uncertainties and other factors are discussed from time to time in our filings with the Securities and Exchange Commission.