muse & boots: Find the woman who can be both the creative director of a new label of timeless must-have wardrobe staples and the face of a viral brand with a compelling advertising campaign.

After launching her own brand Helsa in collaboration with Revolve Group last week, Elsa Hosk appeared in a new ad for GCDS, identifying the former Victoria’s Secret Angel’s voluptuous muse for Fall 2022.

Hosk will fill the same role as Pamela Anderson, Caroline Vreeland and ‘Elite’ star Aron Piper.

In color images shot by Pierre-Ange Carlotti and dropping Tuesday, Hosk is pictured wearing a hot pink mesh catsuit and the collection’s main accessory: fang-shaped heels. . The latter style, known in English as “Morso” or “Bite,” was already a social media buzz when it was first unveiled at his GCDS runway in Milan in February, and was the brand’s key to the season. It is definitely an item.

At the time, Giuliano Calza, the brand’s creative director, elaborated on the inspiration behind the collection, saying he had seen a lot of movies during the pandemic, with Bram Stoker’s 1992 film Dracula among them. revealed that there was Thus, he decided to reimagine Gothic tales and their costumes with his own fantasy, fetish twist, leading to an edgy shoe style that, among other works, nods to Vampire Teeth. .

In keeping with the show and collection, the advertising campaign also recreates the seasonal theme with several props. Lying next to the new GCDS bag “Comma” inspired by flaps.

Shot in Paris, these photos also feature plenty of glamorous beauty looks. Makeup Created by her artist Masae Ito and hairstylist Tomohiro Ohashi, these makeup looks range from old Hollywood makeup and hair waves to Gen Z pop eye makeup with neon yellow and hot pink liner. , is wide-ranging.

Incidentally, GCDS debuted a makeup line developed by Intercos in 2018, while also introducing kidswear. The following year, the company further expanded its offering by signing a five-year license for the production and worldwide distribution of Marcolin and eyewear.

Earlier this year, Calza unveiled a capsule collection with Wolford, as reported. Other collaborations range from Barilla to Bratz, all honoring his GCDS signature fun and pop ethos.

GCDS, an acronym for “God Can’t Destroy Streetwear,” was founded in 2015 by Calza and his brother Giordano. Debuting as a digital project, it developed into a fashion company with its first runway show in Milan in June 2016. At the end of 2020, Quadrivio and his equity company Made in Italy Fund, an Italian private managed by Pambianco, acquired a majority stake in the label. – Sandra Salivian

A touch of Paris: Frame transported its cast of friends and family to Paris a few weeks early on Sunday night. Together we have completely renovated the restaurant. A luggage cart was waiting under the awning of his Ritz Paris x Frame on the sidewalk. Upon entry, guests received a keychain from the “hotel lobby” bellboy and the immersion continued.

Frame co-founder Erik Torstensson acknowledges the camaraderie of collaboration.

“When I moved to New York and lived uptown, I did a little bit at The Carlyle. Then my friend Camilla Fayed, who owns the Ritz Paris, said, ‘Beep called me. Why didn’t you?” he said. And I’m too humble to call you because you’re the greatest brand in the world. Stenson explained. “Everyone is looking for strategic answers, but I believe all the great things about collaboration happen when friends have fun together,” he added.

As I entered, the dining room was bustling with my usual companions. Justin Theroux (partner of The Nines) chatted with Mel Ottenberg by the long bar. Colin Field is Head Bartender at The Hemingway Bar at The Ritz. Paris, drink order. Frame co-founder Jens Grede and event co-hosts Derek Blasberg and Camilla Fayed caught up with guests including Imaan Hammam, who created the brand’s capsule collection in 2020, Cindy Bruna, Jasmine Sanders, James Charles, We caught up with guests like Nicole Richie, Noah and more. Beck.

“In a world where everything is so big and so corporate, I think people feel it’s authentic,” Torstensson said. “We never paid anyone to go to a party. It’s so organic. This is my family.” The family trope was literal. His stepdaughter Isabella Massenet downstairs at her Acme after party she DJed.

Dinner tables were separated by caviar spoons and embroidered sleep mask pouches (available as part of the Frame x Ritz Paris collaboration) engraved with the names of guests.Based on the crowd pleaser, many were looking forward to putting the accessories to good use. – Kristen Tauer

Doja cuisine: American rapper and singer Doja Cat is one of the cover girls for the latest CR Fashion Book, out Sept. 21, and the biggest issue yet. This issue’s theme is “Front Row”, an irreverent approach to the frenetic energy, work and creativity required to survive her fashion month.

In this issue, Doja Cat is interviewed by Givenchy Creative Director Matthew Williams.

In discussing her evolving style on stage, Doja Cat told Williams: And since I’m wearing something so tight and heavy and subversive, I’m hoping to find a way to be more casual. I intend to go. ”

Tom Kneller shot the Doja Cat cover.

There are several editions of this issue, each with a different cover. Other top his models on the cover are Maria Carla Boscono, Abby Champion, Leisa Medlios, Lina Werner and more.

This issue explores the relationship between the industry and the metaverse, what goes on behind the scenes, the diversification of the front row, the diet of different roles in the industry, and what happens when an up-and-coming designer’s show is over. and so on. Her Carine Roitfeld, founder and editor-in-chief of CR Fashion Book, wanted to find out. – Lisa Lockwood

Tommy Trooper: If there was a valid excuse to stay home and attend a fashion show, it would have been the situation on Sunday night. Not only was it pouring rain in the evening, but the Tommy Hilfiger show was open. Aerial seating in Greenpoint, Brooklyn. Still, celebrities flocked to pick up Hilfiger’s latest creation, with Kate Moss rooting for her daughter Lila Moss on the show. There was Kris Jenner and Corey Gamble, who joined Kourtney Kardashian and her new husband Travis Barker for the show. Barker’s daughter, Alabama Luella Barker, was also in attendance, along with Shawn Mendes, Jon Baptiste, Yungblud, Jessie Jo Stark, Karolina Kurkova, Noah Beck, Luka Savatt, Lisa Rinna, and Harry Hamlin. also attended.

VIP sightings weren’t limited to the front row. Hilfiger tapped famous faces for the show, including Julia Fox, Amelia Gray, Hari Neff, Ducky Thot, Alton Mason, Winnie Harlow, Paloma Elsesser, Precious Lee and Bob Colacello. Mason stopped by Travis Barker on his final walk to guide him onto the stage, and Barker treated the audience to a live set as the model did his final lap.

Hilfiger’s front row was the most celebrities-filled of the week, considering the number of celebrities returning to New York Fashion Week. Kim Kardashian, Sarah Jessica Parker, and more lined the front row, while Marni’s show on Saturday featured Madonna, Kendall Jenner, and Devin Booker. – Lee Nordstrom