Econsultancy has launched a new and innovative learning model to bridge the digital marketing and e-commerce skills gap.

Faced with the prospect of reduced marketing budgets as a result of the recession, Econsultancy developed a model to create highly effective and personalized training for digital marketers. Econsultancy is a learning and development specialist for marketing professionals working with brands such as Unilever, Lego, LV, Canon and Specsavers.

A recent survey of leading UK marketers found that 86% of respondents agreed that on-the-job training would be more useful than a university degree, but the majority apply what they learn in their daily lives. cannot be easily incorporated into the work ofeco consultant new Multi-touch learning™ The model was created specifically to improve the learning and development process. Deliver on-demand learning content, digital skills assessment, and team training in a contextual, connected and continuous experience that brings modern, hands-on learning to life.

A pioneer in digital learning for marketers for over 20 years, Econsultancy has identified 1,390 skill categories across multiple topics. This is a seemingly impossible task as the digital marketing and e-commerce landscape continues to grow and change rapidly.

According to a recent PwC survey, 53% of executives say they are increasing their investment in digital transformation in response to the current business climate. CIM research shows stagnant or declining marketer competence in key digital skills across all seniority levels in 2020-2021, but digital marketers and e-commerce professionals must stay up-to-date with digital strategies and new technologies. to keep up with demand.

Econsultancy’s Multi-Touch Learning™ model provides multiple ways for marketers to access information and incorporate learning, from structured and personalized cloud-based courses to team-based learning and snacks By doing so, it aims to help organizations accelerate sales growth driven by digital and e-commerce excellence. “In the flow” quick access answers to real-life questions that arise while learning.

Richard Breeden, Managing Director of Econsultancy, said: “The old training models are no longer effective for modern marketers who must constantly adapt to rapidly changing conditions. We create connected and ongoing experiences.We have built on our unique heritage to create a learning model that helps CMOs around the world develop their marketing capabilities and drive growth.”

Multi-Touch Learning™ models give learners access to hands-on skills in the context of their daily work, connect teams both face-to-face and virtually, and are continually updated with the latest best practices and trend analysis .

The multi-touch model includes five key elements:

• Skill evaluation – Quantitative and qualitative skill assessment and benchmarking, and the ability to measure the impact of learning over time. At the heart of our skills assessment is his Econsultancy’s Digital Skills Index™, a proprietary online tool. It diagnoses your current skill level and benchmarks it against over 35,000 digital marketing and e-commerce professionals.
• on-demand learning – Econsultancy delivers on-demand learning through The Econsultancy Skills Cloud™, an interactive and personalized platform that utilizes the latest learning design principles. With accredited, structured online courses and over 500 easy-to-search, searchable lessons and videos, marketers have access to the skills they need when they need it, and within their busy work schedules. make it possible.
• team learning – Econsultancy has evolved in-person training services that help embed learning, solve real-time problems, and bring teams together in person or virtually, including live learning, connection clinics, and problem-solving bootcamps.
• trend analysis – Econsultancy’s trend analysis identifies and contextualizes what marketers need to think about next year and beyond. This is key to ensuring that companies and brands survive the looming economic crisis. Regular trend-focused reports, webinars, and events, plus an ongoing program of other expert content, will allow both the practitioner and her CMO to scan the horizon, connect with peers, and Get inspired by industries and sectors.
• Best practice guide – Econsultancy continuously defines and refines best practices to help marketers understand what is “good” and provides practical advice on a wide range of digital marketing and e-commerce topics . Best practice resources are delivered through reports, webinars, case studies, analyst sessions, and constantly updated learning resources.

Contact us for more information or request a demo.