Digital Marketers See 23% Salary Increase Over 3 Years / Digital Information World
Becoming a digital marketing professional has become a popular career choice for young and ambitious individuals due to the fact that they can get caught up in one of the most active markets in the world. Another factor that makes digital marketing a desirable career path is the excellent salaries that members of this field tend to receive. A new report from MarTech reveals that the digital marketer’s salary has risen by as much as 23% in the past. A few years.
Average salaries in the marketing industry today range from just under $100,000 for staff-level contributors, $98,563 to be exact, to $251,864 for C-suite employees and executives. Having said all that, I’ve gotten out of the way for now, but it’s important to note that there is a pretty stark gender gap when it comes to pay. Men tend to earn about 30% more than their female colleagues on average, indicating that the gender gap remains a major issue in this industry.
Much of this disparity can be attributed to women being relegated to positions of advantage over men, but gaps are still seen when comparing employees at the same level. Satisfaction appears to be higher among managers, with 34% reporting being very satisfied. Conversely, marketing staff appear to be less satisfied on average, with only 25% choosing the option they are most satisfied with.
Another thing to note, however, is that a slightly higher percentage of managers reported being dissatisfied with their jobs. That number was 5% of him for the manager and 3% for the staff. Additionally, 47% of staff marketers said they were somewhat satisfied, putting him three points higher than his 44% of managers.
While this is likely to be a very happy manager, the rigor of having to manage the needs of your subordinates as well as those of your superiors is also considered and taken into consideration by all. It reveals that it can be stressful.
One thing that cannot be denied is the 23% salary increase marketers have received since 2019. Many of these raises have disproportionately benefited privileged groups such as men and C-suite executives, but staff his marketers are also getting healthy salaries. This shows how competitive the marketing agency labor market is, and with demand for digital marketing continuing to be high, we may see even higher salaries in the future.
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