Former Ordersee South Florida Regional Digital Director Dara Calvort Joins Spanish Broadcasting Systems’ Newly Launched Digital Marketing Solutions Division dig ideas As Vice President of Digital Sales.

Albert Rodriguez, president and COO of SBS, said:

Kalvort has been working with Audacy and its predecessor Entercom since February 2017, joining as digital sales manager for the company’s Miami/Ft. Clusters in Lauderdale and Norfolk, Virginia. She moved to her GSM/Digital & Sports in her Miami cluster of companies and she was named to her newest position of Regional Digital Director in October 2020. She left her company in her August.

DigIdea will launch this quarter and will remain in market until early 2023.

“We are extremely grateful for this opportunity to build a purely digital sector, Digidea’s digital marketing solutions for the Spanish broadcasting system. Today, technology continues to become more sophisticated and As I have said over the years, technology is changing the way consumers make purchasing decisions, and as marketers, we need to understand where consumers are I had to adapt to know when and how I wanted to see you.”