Why For Days, Bombas Bet On Takeback To End Fashion Waste – WWD
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Large-scale clothing recycling is a major infrastructure need for the fashion industry, and some brands are at the forefront of accelerating it.
Circular brand For Days, a circular brand with a mission to minimize all clothing waste, has created a collection system to process, upcycle, recycle and resell large volumes of returned clothing and other We open our services to brands and retailers. Partner, Bombus.
Best known for its humanitarian cause and comfortable socks, B Corp partnered with For Days to curb landfill waste. To date, Bombas has donated her 50 million socks to people experiencing homelessness and For Days has saved nearly £1 million of clothing from landfills.
For Days’ Tale Back Bag works just like a cleanout kit. For $10, Bomba shoppers can buy branded take-backs in his bag with used Bomba clothing and accessories, as well as clothing from other brands (in any condition) that is responsibly recycled. Pack. The customer receives her $10 in Bombas store credit in exchange for her recycling efforts.
Brands like Thousand Fell are also committed to large-scale paybacks of brands like Reformation, Mate the Label and Tentree under its Super Circle initiative. As with all things, scale is key, and to ensure that materials such as cotton, polyester, nylon, and rubber (shoes are accepted in this program) are ready for their next best use. Cumbersome sorting is involved in the process.
For Days said there are no textile restrictions on what it can accept and process at this time. As for what’s next, the company says it has 10 brands in its pipeline and plans to announce a take-back program sometime next year. For Days co-founder Kristy Caylor said:
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