Miami — Spanish Broadcasting System (SBS) has entered the world of digital marketing solutions. The company, which serves Hispanic consumers through broadcast media and his LaMusica app and his web portal, has launched a digital marketing division.

SBS announces unit names DigIdea Digital Marketing Solutions.

The addition of DigIdea to the SBS family is intended to make SBS a ‘one stop shop’.
Complete marketing needs of a business in the US Hispanic market.

Services include Search Marketing, Display, OTT/Connected TV, Email and Social. This complements SBS’s radio, television, streaming audio and programmatic platforms.

“DigIdea digital marketing solutions enable advertisers of all sizes and industries to build complete marketing solutions to reach their target consumers at every stage of the buying journey,” the company said. “With DigIdea, advertisers have the best and most advanced technology, full access to performance data, and
Unparalleled Customer Service SBS is well known. “

Albert Rodriguez, president and COO of SBS, said: As a valued media partner for advertisers at all levels and across industries, SBS must provide best-in-class digital marketing solutions and remain progressive. “

Raul Alarcon Jr., Chairman and CEO of SBS, said: His 40 years of experience in serving his fans of Latino audio have put our company’s experience in providing digital clients with the know-how, tools and staff they need to ensure effective and immediate results. It will be a big stepping stone. “

DigIdea is scheduled to launch in Los Angeles in October. After that, it will go on sale in New York, Florida and Puerto Rico, with SBS’ remaining markets slated for his early 2023 launch.

According to SBS, more details about the DigIdea digital marketing solution will be announced in the coming weeks.