Digital marketing should be a top priority for your business, but we all know that navigating all the different tactics, figuring out what works for your business, and changing trends isn’t easy.

Hosted by Keuka College, this seminar provides insightful and powerful knowledge on digital marketing strategies for small business owners and employees. Please bring a laptop/device with access to your Google and social media accounts as this seminar is hands-on.

Some important topics covered:

• Google My Business
• social media tactics
• Best practices for paid/boosted posts

Keuka College’s Vice President of Enrollment and Marketing, Pete Bekisz, will be the afternoon presentation speaker. He is an active community volunteer and serves on the boards of Finger Lakes Safe Harbors and the Finger Lakes Workforce Investment Board. Additionally, through the Young Entrepreneurs Academy, he volunteers as a mentor to his teenage entrepreneurs in the Rochester area. Prior to Keuka College, he held positions at AOL Time Warner, Messenger Post Media, and Ignite Worldwide Inc. He has provided consulting services to the Greater Rochester Association of Realtors, Kenneth Crosby Companies, and Kate Gleason College of Engineering at Rochester Institute. Many small businesses in technology, and in Finger Lakes.