Founders: Luke Evans & Nick Jay

Marketing technology consultancy Anchora has released two new products for the Australian market.

The first, LIFT, helps organizations move their digital marketing activities to the cloud, and the second, STITCH, creates connections between different solutions or applications to help organizations get the most value from market technologies. increase.

LIFT, which stands for Legacy Infrastructure Fast Transition, is designed to provide organizations with a cost-effective path to AEM SaaS migration, ensuring speed and accuracy in the process. Marketing solutions are paramount as organizations move to cloud-only infrastructures and leverage modern cloud-first platforms or solution stacks.

Anchora CEO Luke Evans said: LIFT offers this especially for marketing departments that may be using on-premises marketing technology solutions and are moving to cloud-based platforms. ”

Anchora’s second product, STITCH, addresses the challenge of siled and empty marketing systems and features that work independently and without orchestration, and bring them together to create one martech ecosystem.

Evans said:

“The data collected by each solution and application can benefit all other parts of a technology-driven marketing campaign.

“For example, an organization might have one team that manages a website, another team that manages a marketing automation platform, a third team that manages A/B testing and personalization, and a fourth and a fifth in other areas. We have seen the challenges organizations face with these siled ways of working and have developed solutions to address them. can work together.”

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