After its first heyday in the 80s, the scrunchie has gone through a series of cycles. In 2003, in an episode of “Sex and the City,” Carrie Bradshaw accused her novelist boyfriend of describing a chic woman in downtown Manhattan wearing a scrunchie. discovered. A downtown restaurant,” she shrieked. Scrunchie! Luckily, its inventor lived long enough to see it bounce back triumphantly in the late 2010s and back in fashion. At the time of Revson’s death, fierce fashion label Balenciaga was selling “XXL” silk scrunchies on its website for $275.

However, Chou Chou’s legacy remains divergent. At one point in history, the scrunchie was a fashion statement, at another it was just a home comfort item, like a bathrobe or slippers, that could only be worn outside the home and up to the mailbox. Its usefulness is unwavering and its broad appeal is inconsistent.

Our lives are full of innovations that for some reason actually use to protect our hair and hair. oil the A few generations ago, attractive women tied scarves under their chins to protect their hair while riding in convertibles. -When it’s time to undress after work, she says, “I always crave Intimissimi’s blemish-free silk scrunchie. Wrinkles and frizz, gone!”

Kim Kimble, a Los Angeles-based hair stylist and head of hair on HBO’s Euphoria, has her hair in braids. As such, the silk scrunchie is his go-to at home. “It doesn’t pull or snag,” she says, like other hair ties. “For me, it’s convenient.”

But Kimble has been styling hair for over 30 years and sees the scrunchie as a statement piece that deploys only to directly evoke the late 20th century. Sure, she recognizes it’s trendy again, but it’s not until the show Euphoria, known for her keen awareness of edgy fashion and the latest beauty trends, that she puts scrunchies on the screen. displayed only once. 1990s.

Another LA-based hairstylist, Ted Gibson, who has massaged the scalps of people like Angelina Jolie, Serena Williams, Priyanka Chopra, and Ariana Grande, is amused. (And happily) see the return of the scrunchie as a fashion statement. Gibson’s niece is a student at the Fashion Institute of Technology, he says. Scrunchie.

For years, Gibson has worn scrunchies in models’ hair at runway shows such as New York Fashion Week. Sometimes he adds a spray of color or a pattern coda to the top of the ensemble, and “sometimes he wants the bread to have a little more volume.”

According to the story, it was the off-duty model who acted as a harbinger of Chou Chou’s return later in the year. That same year, Jason Momoa wore a pink velvet Fendi Oscars tuxedo and a coordinating scrunchie on his wrist (and the author of this story had twin leopard print velvet scrunchies at the time). I split it with my 7 year old niece (about which both parties were equally excited). The following year, Serena Williams coordinated her outfit on the US Open court with a colorful scrunchie.

Gibson started styling hair 34 years ago in the late 1980s, and the other trinkets that people first wore with their scrunchies are back in style. “Fashion and hairstyles influence each other, and now we have extreme shoulder pads. Double-breasted suits. Wide pants.”

In other words, perhaps that big little puff of frothy, tufted delight was waiting for the right conditions to materialize. And now, again, it’s everywhere. “What I like about Shushu is moment, Not only in editing, but also in film and television. Pop he can traverse all genres of culture,” says Gibson. “I think it did a great job.”