Afterpay opens the doors of New York Fashion Week to consumers around the world.national business
NEW YORK–(BUSINESS WIRE)–September 1, 2022–
Afterpay (NYSE: SQ) is the leader in “Buy Now Pay Later” (BNPL) payments and the Official Presentation Partner of New York Fashion Week. showannounced today its presence on fashion’s biggest stages across New York City and on NYFW.com from September 9-14, 2022. At this year’s event, the company will give customers access to exclusive designer moments and incredible fashion through immersive runway shows and live interactions.
Women’s clothing designer in New York City Kim Shui Opening her new collection to the public at an iconic New York City landmark, revealing Shui’s behind-the-scenes work to passers-by and commuters.Collaboration with Afterpay gives Shui unprecedented community participation and democratize her runway by providing access to
Earlier this month, Shui began sourcing models, stylists, photographers, hairdressers and makeup artists through social media, giving aspiring fashion insiders the opportunity to enter the industry. Shui has over 4,000 submissions for her and is set to catch the next wave of talent at her New York Fashion Week runway show this year. Afterpay and Shui have also developed the first-ever crowdsourced runway wear using fabrics created from pixel submissions from the public. The final garment will hit the runway on her Sept. 12 and will be cast in her own NFT for distribution to those who contributed pixels to the final garment design.
fashion and accessories design studio regionKnown for its modern, timeless beauty and glamour, . Area’s projections of the SS’23 runway show will pop up at several busy intersections, streets and landmarks in New York City. From September 12th to 14th, the Area Show projections will entertain and wow New Yorkers, providing a glimpse into Area’s inspiration, couture process and the making of its latest collections.
On September 12th, Afterpay and IMG announced that Navigating the New Phygital Era of Fashion and ArtLed by Melanie McClain, Community Head of P00LS , A leading women’s expert panel discusses the decentralization of fashion, featuring Natalie McGrath, Afterpay’s VP of Marketing. Michelle Reeves, her CEO and co-founder of Mavion. NFT artist Elise Swopes. The session will be held at Spring Studios at 4pm ET and will be available online after the event.
Throughout the season, Afterpay has unlocked access to NYFW for consumers everywhere, both IRL and digitally on the blockchain, with the Keys to NYFW initiative. To learn more about how Afterpay is changing the way consumers attend her NYFW, visit newsroom.afterpay.com or her Afterpay newsroom on NYFW.com. Follow us on social media @afterpayUSA and hashtag #AfterpayxNYFW.
About deferred payment
Afterpay Limited is transforming payment methods by allowing customers to buy goods immediately and pay for their purchase in four installments. Afterpay is offered by thousands of your favorite retailers worldwide and used by millions of active global customers. 2
Afterpay is currently available in Australia, Canada, New Zealand, US, UK, France, Italy and Spain and is known as Clearpay. Afterpay is on a mission to drive a win-win economy. Afterpay is a wholly owned subsidiary of Block, Inc. (NYSE: SQ).
1 Late fees may apply. Eligibility criteria apply. See afterpay.com for full terms.
2 Figures announced in Q1 2022 earnings block
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Keywords: New York United States North America
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Source: Block, Inc.
Copyright Business Wire 2022.
Published: September 1, 2022 10:00 AM / Disc: September 1, 2022 10:02 AM
Copyright Business Wire 2022.