Aberdeenshire-based marketing and PR firm Instinct has appointed two new staff members following a rebranding effort earlier this year.

Joining managing director Debbie Rennie are renowned copywriter Sally Wallis and tourism and marketing graduate Cara O’Brien.

The appointment reflects a busy period of growth for the company, which moved from Aberdeen’s Little Belmont Street to the Banchory Business Center in 2020 and has since secured work with several new clients across multiple sectors.

Managing Director Debbie Rennie said:

“Our recent relocation and rebranding has helped reposition us in an increasingly dynamic market. We are now able to meet your demands.

“With a background in corporate communications and copywriting, Sally brings a wealth of expertise across multiple sectors, from energy to tourism, while Carla’s degree in digital marketing and recent academic experience are an added asset to our clients. It provides a wide range of insights that add value.”

A former freelance copywriter, Sally is delighted to join Instinct as Marketing and Communications Executive and to be part of the team again.

she said:

Her science communication background puts her in an advantageous position for technical clients, and her experience working with clients in energy, tourism, conservation and construction has given her a broad understanding of multiple industries. I am commenting as follows: At Instinct, we work with an interesting range of clients and look forward to getting to know all of them by helping them grow their profile at home and far afield. ”

Cara, an RGU alumnus, graduated with an honors degree in International Tourism Management in 2021 and, in addition to her new role as a communications and marketing assistant at Instinct, earned a master’s degree in digital marketing, fresh from academia. was born in

she said:

“My paper explores how brands use women-targeted advertising to influence consumer purchasing decisions.

“Learning continues in my new role at Instinct where I create content for social media, shoot with clients for PR stories, and brainstorm ideas with my team for future projects.

“I look forward to improving my knowledge and skills within the industry, creating quality work for my clients, and boosting my confidence by sometimes stepping outside my comfort zone!”

Debbie goes on to say:

“Cara and Sally bring a great combination of skills to the mix and provide a robust platform for collaboration and growth. We look forward to continued success.”

Founded by Charlie Innes in 2003, Innes Associates will become Instinct Marketing + PR in 2021 with Debbie Rennie as Managing Director.

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