Tucked away in a courtyard behind Rue Saint-Honoré, Mad Rose is a Parisian jewelery store like no other. Jacquie Aiche’s soulful crystals share space with Anita Ko’s California-chic diamonds, Patricia Arango’s braided silk and diamond bracelets, and guests can admire her medallions in gold, chunky silver, and dainty earrings in her studs. to a rock soundtrack. Gone are the neutral interiors and subtle lighting of traditional luxury stores, and Mad Lords feels more of an artist’s hangout than a chic Parisian jewelery boutique.

The shop’s atelier-like atmosphere and hippie-chic style can be traced to its owners, Serge and Caroline Muller. is an art photographer and my family is made up of musicians and painters,” says Serge. Twenty-five years later, he left a successful investment banking career to start a jewelry store without looking back at his past. He left his job with no regrets in order to develop his passion with his wife. ”

When it was founded in 2012, fine jewelry was still primarily about marking life’s milestones with a palette of diamonds and gold. Especially in Paris, where Place Vendôme and the city’s High Jewelery heritage are just a few streets away, international designers happily work with colored stones and fine materials are used to create style-driven pieces. The Mullers, whose clients include Lenny Kravitz, Gilles Lelouch and Black M, said, “Today, jewelry retains its magic, but is more accessible to everyday moments.

In addition to their eclectic curation in-store and online, the pair now have stores in Saint-Tropez and Deauville, and most recently opened the Bijou Earrings Studio on the corner of rue Saint-Honoré. Down the street at Hotel Costes, across from his store, former Colette Concepts and now Saint Laurent’s flagship store, Mad Lords is an easy stop for celebrities passing through the French capital for fashion his week. It’s the ground.

After spending time in New York, Serge and Caroline brought the cosmopolitan mindset of the Big Apple back to Paris and created a store. “Being Parisian means that from the 19th century he embraces the legacy of the romantics and dandies of the early 20th century and the Enlightenment era with profound implications for aesthetic choices,” they say. “New Yorkers have a global and open perspective. One is about history, the other is about geography and travel. These differences have clear implications when it comes to aesthetic choices.”

The luxury jewelery marketplace, Paris, can sometimes feel a little too obsessed with its history, and Mullers has spent the last decade fighting to grow the brand the way they want. “We never stop explaining that our philosophy goes far beyond basic jewelery curation. of retailers.Internal and external relationships.”

As a jewelery lover and lifestyle curator, here’s how to enjoy Paris during Fashion Week, Mad Rose’s way.

Serge and Caroline’s Guide to Paris Fashion Week

Breakfast location:

Serge: Hotel Brach in the 16th district

Caroline: Calletto, Place Trocadero

Best coffee in town:

Serge: Carette, Trocadero square.Authentic, historic, sunny and a great place to meet up with friends

Perfect for work and play:

Serge: We both love Soho House Paris

Best terrace for lunch:

Caroline: Hotel Costes has a cool terrace and the food is always good.

Where to go for fashion:

Caroline: KITH near the Champs Elysées, because it reminds me of Colette

Where to Go Interiors:

Caroline: Silvera

Gift location:

Caroline: Of course Mad Lord!

Favorite Parisian park or garden:

Serge: Jardins du Ranelagh, 16th arrondissement. There are no gates as it is in our neighborhood and one of the rare parks in Paris that is open 24 hours. It’s also child friendly and is usually where we exercise.

Caroline: I love the Luxembourg Gardens and the Tuileries Palace.

Caroline: Cyril Lignac’s pastries! Highly recommend the chocolate…

Where to charge:

Caroline: Deauville. It’s not Paris, but it’s considered the Hampton of Paris, so it works perfectly.

Favorite spots for a typical French dinner:

Serge: Enjoying dinner at Brasserie Voltaire

Nightcap bar:

Caroline: We usually go to bed early, but when we don’t, we like to end the night at the Hemingway Bar at the Ritz.

Where to sleep:

Caroline: My favorite hotel is the Hotel Providence. The atmosphere is very chic and intimate.