A Wisconsin-based venture and startup accelerator launches a new program to leverage online marketing tools to support the growth of direct-to-consumer businesses across Indiana. According to gener8tor, the first cohort of the gBETA digital marketing program for small businesses will include 10 companies participating in a virtual showcase held at the end of the month.

The ten businesses represent a variety of products and services from nine different cities throughout Hoosier.

The business contents are as follows.

• drift – Drift makes sustainable household cleaners that help consumers reduce their carbon footprint and promote a healthy home environment. Drift has expanded to his four retail stores and has partnered with several local businesses in central Indiana.
• panthera candle works – The company manufactures eco-friendly and sustainable alternatives to the home fragrance industry, including biodegradable bamboo candles, clean-burning waxes and fragrances, and wooden wicks. It has sold approximately 1,900 units and is preparing to open its first home-made candle bar store in Columbus, Indiana.
• cute as a cupcake – This business specializes in handmade cupcakes made in-store or on-the-go. Cute as a Cupcake has operated for his seven years as a minority/women-owned business, and his non-profit division, Cutie Cares, focuses on food insecurity and community health.
• Unbiker dirt bike armor – The company manufactures protective accessories for off-road motorcycles used in harsh environments. Unbiker has manufactured and sold more than his $3.5 million worth of products to customers on six continents.
• urban kitchen – Fast-casual restaurants and social spaces will serve the Southeastern Fort Wayne community and celebrate diversity through an inviting atmosphere. Urban Ktch won up to $150,000 in grants and wraparound services through the PASE pitch competition.
• aiming for university – Business instructs international students on the US college admissions process, including finding the right school, navigating the admissions process, finding scholarships, and adjusting to a new culture.
• spice kick – The company specializes in healthy homemade meals with gluten-free seasoning mixes and is sold at 15 retailers and Amazon.
• Briz Dance Place – The Dance Business focuses on age-appropriate choreography, costumes and music for dancers of all ages, stages and abilities.
• bark metal work – This business designs and manufactures metal Christmas ornaments and home décor. To date, Burke has manufactured and shipped over 25,000 orders to customers in Canada and the United States.
• Southern Girls Pop – This business specializes in over 80 flavors of fresh gourmet popcorn.

David Watkins, Vice President of Small Business at IEDC, said: “In today’s digital age, building your brand and presence online is essential to staying competitive in your business.
This accelerator helps Hoosier small businesses explore the digital marketing tools available. “

During the seven-week program that began last month, companies have worked with the gener8tor team to meet mentors, gain customer traction, and apply digital marketing best practices to support growth.

gBETA Indiana Director Elise Young said: She said, “She is thrilled to be part of the Hoosier community who support passionate small business owners building things that last.
our state heritage. “

A public showcase will be held on September 27th and will highlight each of the 10 companies. You can register to attend the event by clicking here.