multifaceted encounter Ambika Sharma who runs pulp strategy— An award-winning integrated marketing consultancy.

A testament to her entrepreneurial spirit Instapyis Pulp Strategy’s branded B2B (business-to-business) “mobility-enabled” platform. Trend-setting innovators are also avid bikers.

But how did a science student who continued to study Shakespeare develop an entrepreneurial spirit?

“After the 12th class, my parents encouraged me to start working part-time while I prepared for competitive entrance exams,” recalls Ambika, who comes from a veteran family background.

At that time, a friend of my father was working with me. Mudra CommunicationsAfter interning there for three months, she decided to pursue advertising for a living. “I still had to follow my parents’ instructions. I studied software programming, but then I learned excellent English, and then I got my degree in Mass Her Communication,” she said. increase.

Fresh out of college, he had the idea to start an integrated digital marketing company. At that time it was still a new concept. So in 2011 she founded her Pulp Strategy and started expanding rapidly as a digital marketing consulting agency.

The branding company started by consolidating the shared computing retail space. 30 cities In 2012, we released an augmented reality app.

Summarized above 3,000 premier campuses Pulp Strategy launched its own studio for animation and video content for the web in 2013 for its intelligence-based youth marketing initiative in 2012. Digital services such as business intelligence (BI), object-relational mapping (ORM), and analytics capabilities.

In 2015, Ambika entered the burgeoning world of mobile marketing with Instappy. A B2B software-as-a-service (SaaS) product platform, the company enables easy customization, accelerates time-to-market, and provides custom APIs (application program interfaces) and advanced functionality in minutes. Available at a cost of 1. Instappy helps build mobile apps 100 languages Globally.

One of the biggest challenges in running an independent agency is dealing with skepticism when the agency is not part of a larger group.

The bigger problem, of course, is running an organization or business as a woman. “Any country, including India,[if you are a woman]needs to be a little more convincing. increase.

Advising future female leaders, she said: And she works really hard,” she says.