Dibam Jain

Latin American fashion has always been a true expression of “craftsmanship” fashion, with a focus on handwork, crochet, embellishment and craftsmanship. Beyond, they embrace modernity. Their eye for design and style translates well to the global market. The fashion industry in the region is diversifying with creativity and new technologies, and the world We are passionate about collaborating with brands.

Latin American brands participating in shows like Magic and Vegas have taken things to a whole different level.

In 2010, I was Senior Manager of International Sourcing for one of India’s leading fashion e-commerce portals. Macrorueda At the time of the business meeting in 2014, it was my first trip to South America, and I didn’t have any particular expectations. What I experienced was phenomenal and eye-opening.

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I used to source fashion from all over the world for India’s e-commerce sector, but I was ignorant of the fashion possibilities in Colombia until my visit. and others were global and regional hubs in atypical but very important and niche categories.

The fabrics, technology, patterns and prints, images and styling were out of this world. His 48 hours in Columbia completely changed my life. Our first attempt with a Colombian brand was a swimwear brand called. GalotasIt was a big hit in India. All sold out in a matter of weeks. Investors were amazed. This was the beginning of something big.

Colombia, 3rd in South America^rd We have the largest economy and some of the best in lingerie, shapewear, activewear and swimwear. A tremendous amount of work has been done in design and innovation.

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Let’s talk swimwear and activewear. These are now areas of expertise. The Colombian brand develops and produces intelligent, innovative fabrics with antimicrobial, UV protection and waterproof properties. Textured fabrics are also seen. A vertically integrated company offers the flexibility to offer a complete package (the company produces everything under the brand). You can also develop your brand with a low minimum order quantity (MOQ). Competitive labor costs help control production costs.

For a long time, swimwear was not considered important in India. People purchased pure performance-based swimwear from branded stores or from overseas locations, especially for international travel.Fancy swimwear was only flaunted by celebrities and models.

Today, however, women are more open to vacationing in India and wearing swimwear for their Instagram profiles. Fashionable swimwear is widely accepted. That said, swimwear brands have not been able to keep up with the growing demand and popularity. Brands and styles are in short supply. A handful of international and local brands dominate this space. Indians are now ready to invest in good swimwear and ready to show it off. Is not … It’s time to merge technology, design and, above all, fashion.

In 2017, my wife and I launched Fabnest, a premium yet affordable women’s clothing brand based in New Delhi. I’ve met, reviewed, and researched Latin American companies that could become lifestyle brands and compete in India.Premium her Colombian brand, her Chamela, ticked all these boxes and totally Set different benchmarks. The design and innovation across categories such as swimwear, lingerie and activewear is astounding, and seasonal collections include multiple editions, allowing customers to choose from a variety of styles, prints and functions. As a size-inclusive brand, we offer the larger sizes needed by the Indian market.As Fab Nest is a lifestyle brand, following swimwear, activewear, lingerie, and shapewear also have potential in the Indian market. It is an idea that we will fully demonstrate.

The future of Latin American fashion in India remains bright and Chamela is just the beginning.

(The author is co-founder of FABNEST. The views expressed are personal and do not reflect the official position or policy of FinancialExpress.com.)