The star channels her inner Barbie girl as she travels the world to promote the biggest movie of the summer.

This article was originally published on June 29, 2023 and has been updated.

No one is doing Barbiecore better than Margot Robbie this summer. As the Aussie actress travels the world to promote her starring role in the highly anticipated live-action Barbie film, her style was heavily inspired by the fashion sense of the iconic Mattel doll, with every outfit looking like it was straight out of Barbie Land.

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And, between the seemingly endless brand collaborations, elaborate press events, and one-of-a-kind experiential marketing tactics (we’re looking at you, Barbie Dreamhouse Airbnb) promoting the film, it only makes sense that Robbie would look into this one-of-a-kind movie. his genre. the style of the character.

Robbie tries his hand at method dressing – which for some actors is the process of dressing in the aesthetic of the character they’re playing or the movie they’re in – and his style is clearly deliberate, detail-oriented and, of course, extremely pink. These outfit choices help blur the lines between late Robbie and early Barbie, making her appear one and the same with the classic character and further cementing her status as one of our biggest movie stars. era.

At the film’s world premiere in Los Angeles on July 9, Robbie wore perhaps her most literal Barbie look yet, confirming that she is now and forever in her Barbie era. The actor transformed into a 1960s Barbie for the pink carpet premiere, wearing a custom black sequin Schiaparelli couture dress with matching opera gloves.

And last week, Robbie was on a whirlwind Barbie clothes streak that was nearly impossible to keep up with. There was her ’90s “Totally Hair: 25th Anniversary” Barbie doll reference on July 7 (complete with curly hair and a groovy printed mini dress, not to mention an epic vintage Versace moment days earlier and below). 1984 “Day to Night” Capture of Barbie’s look by Robbie’s hairstylist, Bryce Scarlett.

On June 29 at Bondi Beach in Australia, Robbie wore another Barbie ensemble that looked like it was borrowed directly from the iconic doll. Although the outfit, surprisingly, did not feature pink, Robbie wore a custom black and white striped Hervé Léger mini dress, Barbie’s classic white-framed sunglasses and Manolo Blahnik black heeled mules as a nod. take a look at the very first Barbie doll. which came out in 1959.

The look, originally shared by Robbie’s stylist Andrew Mukamal on Instagram, is surprisingly similar to the doll without being an exact replica. The 1959 outfit consisted of a black and white strapless leotard while Robbie opted for a more modern adaptation with a mini as she paid homage to the ensemble. The references didn’t stop at the clothes and accessories, as Robbie also wore a retro-inspired high ponytail, which is surprisingly similar to the hairstyle the original doll wears.

Robbie even stayed on theme when she landed in Australia earlier this week. As she walked through the airport, the star wore a vintage pink chanel blazer while wearing the fanciest matching light pink luggage set we could totally imagine Barbie using to travel the world.

She exemplified her commitment to emulating Barbie’s iconic style once again when she attended a press stop for the film in Los Angeles last weekend. As she channeled her inner doll, Robbie sported two all-pink looks on the trip that were almost Also about.

The first consisted of a Bottega Veneta light pink bustier and pleated miniskirt two-piece set and matching Manolo Blahnik peep-toe heels. In photos her stylist re-shared on Instagram, Robbie really couldn’t look like Barbie anymore as she excitedly posed in front of a perfectly matching pink convertible with matching handbag and the iconic white sunglasses, of course. .

While attending a press event in Beverly Hills the following day, Barbie once again came to life thanks to Robbie as the actress wore a pink Valentino polka dot mini dress with a yellow shoulder bag and white Manolo pumps Blahnik. We’d be remiss if we didn’t notice we’re sensing a theme with the star’s favorite shoe choice – who knew Barbie was such a fan of Manolo? If their worlds were to ever collide, we’re sure Carrie Bradshaw and Barbie would become best friends for this one shared obsession.

Robbie’s commitment to dressing methodically for the role isn’t new either. Back in April at CinemaCon 2023 for one of the film’s first promotional stops, Robbie sported a pink and white gingham Prada two-piece ensemble that was reminiscent of two dresses Barbie wore in one of the film’s early trailers.

Some of Robbie’s co-stars have also received the method dress-up memo and also delve into their character’s fashion senses.

Ryan Gosling, who plays one of the film’s many Kens, has already gone viral for her CinemaCon 2023 look which consisted of a pink sweater and white t-shirt with “From Director Greta Gerwig” written across the front in Barbie font. And the Canadian movie star has mostly been channeling her real life lately Kenergy last night in Toronto.

At the Canadian press event, Gosling sported a head-to-toe Gucci look consisting of a pastel blue suit with a pink shirt. Simu Liu, who plays fellow Ken in the film, also attended the press stop and showed off her Barbie-inspired look with a striped pink shirt under a retro green leather jacket and brown pants.

In the past few months alone, these actors, and in particular Robbie, have proven just how creative they can be by delving into the method dressing possibilities this film presents. And why wouldn’t they? There’s perhaps no other franchise as fun, carefree and colorful as Barbie, and it’s great to see the stars take full advantage of all the fashionable and unique outfit choices they have. After all, this is Barbie’s world, we just live in it.