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    Retailers are investing heavily in marketing, making it essential to understand the customers they’re trying to reach online. Digital Commerce 360, in partnership with Bizrate Insights, conducted a survey of 1,015 online shoppers in May 2022. Understanding their buying behavior, their response to online advertising, and the role of social media has proven essential. “Which ...
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    The landscape of digital marketing solutions changes so often that it’s almost impossible to imagine its future. Entrepreneurs and businesses have more and more opportunities to gain a competitive edge in the market. Stas Pamintuan of agency Digital Ethos ponders this future and looks at her five trends every marketer should keep up to date. ...
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    content writing According to Better Marketing, creating content is a fast and lucrative way to make money in the digital marketing industry. Creating content involves planning online channels and putting thoughts into words that Africans can benefit from. This idea is for Africans with skills in analytics, keyword research, writing, and search engine optimization (SEO). ...
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    GOLD COAST, AUSTRALIA, May 23, 2022 (GLOBE NEWSWIRE) — Many businesses are looking to hire in-house for all their digital marketing needs, but it’s actually costing them more in the long run. can be a costly solution. Working with agencies is how businesses get certain services when they need them, he explains Zib Digital. Additionally, ...
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    Have you ever been stuck with an online ad for days? Seen in the sidebar of your favorite news column, above the navigation bar of your favorite website as you scroll through social media? Like a ghost, it tracks your actions with a silent, sometimes eerie determination. Thanks to digital marketers for this digitization. Digital ...
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    Moderator: Janet Mulvey CO—, Editor-in-Chief, American Chamber of Commerce, Barbara Toe Senior Feature Editor, CO – US Chamber of Commerce Featured Guests: Gabby Bedford Founder, Packs Light, Kevin Hubbard Co-founder of Rhoback Activewear, Evan Horowitz Movers+Shakers Co-Founder & CEO, Griffin Thor CEO and co-founder of Pura Vida Bracelets Digital marketing is an essential tool for ...
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    There is no doubt that digital marketing is the marketing method of the future. However, businesses should be aware that there are many different ways to do digital marketing and many ways to develop an approach. Digital marketing firms help companies that may not be familiar with the many details of digital marketing to create ...
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    Someone in the SEO community drew your attention to a section in Google’s new digital marketing training course that recommends writing content of at least 300 words, advises you to seed specific areas of your web pages with keywords, and targets keywords recommended a keyword density of less than 2%. Several in the digital marketing ...
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    Google has announced the issuance of new career certificates in digital marketing and e-commerce to help job seekers and employers acquire the skills they need to succeed online. The new certificate is endorsed by the Association of American Advertising Agencies (4A) and the American Advertising Federation (AAF). Additionally, Google is committed to offering up to ...