Product designers are partners in crime with product managers There has been enough written on how to build highly effective product teams. You might have read Marty Cagan’s book (we did too) or dozens of other articles. Even if you follow industry best practices in setting up product teams, you will never build any two ...

In 2021, the marketing budget as a percentage of the company’s revenue decreased from 11% to 6.4%. This is the lowest percentage allocated to marketing in Gartner’s history. Annual CMO Spending Survey. For SEO professionals and marketing organization leaders looking to fund growth and recovery by doing more with less, rethink budgets and available resources ...

What direction will digital marketing take in 2022? Getty Where will digital marketing take you in 2022? Here are 10 trends from our panel of digital marketing experts. 1. Trends: Most Important Email ChannelsLitmus CMO Melissa Sargeant believes three trends have contributed to email prioritization: personalization, automation and privacy. She expects tactics such as dynamic ...

Opinion holder entrepreneur You are the contributor. Big companies can have huge marketing budgets, so they can afford to be a little sloppy with their spending. They also have plenty of marketers who can run and experiment with the latest fancy marketing ideas. entrepreneur? we are not We operate a lean organization. I can’t afford ...

Lindsay Roberts has been with Starship from the start — he is the ninth employee of the company. “It was me, my friend Andy, and the Estonian engineers. The first six months were so quiet: the average number of words spoken per day was about seven.” Lindsay is from Sydney, Australia and has lived in ...