Some jewels embody poetry and beauty that will soon become important in making people look more stylish, graceful, or at peace in the world. Directed by Valerie Demur. nouvelle box The jewelery showroom showcases jewelery that embodies the power of this kind from 20 different designers from the UK, Europe, Asia and the USA during Paris Fashion Week from 28th September to 3rd October.^rd. The NouvelleBox showroom at 9 rue d’Anjou is located at the chic and green number 8 in Paris.^th district. According to company founder Darren Hildrow, “NouvelleBox offers independent, design-driven jewelery that embodies powerful luxury values, including unusual designs, superior materials and expert craftsmanship.” He’s too modest to say so, but he and Demur’s Paris Fashion Week event promises to be a big hit. To showcase 20 highly sophisticated, design-driven and hipster brands in his one gorgeous space is absolutely stunning. With champagne served, the bubbly mood helps buyers match up with key jewelry lines.”It’s a great time to celebrate surviving the pandemic,” said Hildrow, who said in a WhatsApp video. You can see how he raised his eyebrows ironically.

But seriously, Hildrow says: We offer both established and emerging brands, plus stunning jewelery from nearly 20 designers, ranging from clean and minimal to outrageously glamorous. ” Hildrow recalls. Valery Demure later joined me and helped him build the NouvelleBox online solution to the travel bans caused by Covid-19,” he continues. “The members-only platform of designers, retailers and personal shoppers has served the jewelry business needs of many at the time. The past two and a half years.”

“2021 may have been one of the best years in the history of the jewelry industry, but when it comes to small, luxury items like jewelry, we want to bring our collections directly to retailers, stylists and individual shoppers. There is no substitute for presenting.” For example, he dares to say: How a gold ring looks in natural light. The weight of the pendant earrings and the movement of the tassels. People in the jewelry business want and need to experience all of this firsthand,” he says.

Hence the NouvelleBox showroom during Paris Fashion Week. “Valery Demure and I are looking forward to showcasing the independent visions of 20 of his NouvelleBox designers in late September and he in October,” he says. “After years of being digital, it’s time for the NouvelleBox to transform into a physical form. Oh, and did I mention the complimentary champagne we provide?” he asks with a laugh. “By introducing designers to retailers in a physical space, there are many lovely social benefits.”

In its first Paris presentation, NouvelleBox showcases a colorful collection of Milan-based ornaments. Bear Bonjaska“Bea’s jewelery is so glamorous that it’s hard to decide whether to eat it or wear it,” says Hildrow.About Beirut’s sophisticated design Joanna Durder“Joanna captures the multifaceted beauty and culture of Lebanon in her elegant jewellery.” Danai GiannelliBeirut-based superstone sculptural chic ornaments Nada Ghazal, Hildrow claims, “is a sensual, organic work of art that feels good on the body.” Then there is the first Fine His jewelery range of interest. Royal Mint 886 The brand which Dominic Jones of the creative director designed. “Established in 1932^th Hildrow explains: It’s a really cool collection and some of the pieces have poetic words in them. “

With Japanese sophisticated collection HirotakaAlso on offer at the NouvelleBox event in Paris are sexy minimalist gems. CrotoLA luscious gold and diamond ornaments Lizzie Mandler A postmodern romantic piece based in London rocket. red carpet glamor Mindy Mondo The collection contrasts with the fashion-forward collection miramore jewelrythe artistic range of the Dutch-based brand Van Gelder Francesca Villa’s collection is both physically and visually appealing. “If there were any other more glamorous and wacky jewelry line, Francesca Villahaven’t seen it yet,” commented Hildrow.

A work of high dimensional technical perfection Uyea space-inspired design by Franco-Cambodian Samantha TeeBoochier’s joking luxury jewels, and striking classic jewels by the Greek brand Polina Ellis and Penelope Fine Jewelery “There is no doubt that it will generate a lot of interest among retailers,” Hildrow predicts. “Innovative and sustainability-focused brands also Dosisg6cSourcing very fine jewelry, and Dutch brands will also draw attention. makeWe use only recycled metals and gemstones that can be traced back to their original mines. “

A veteran of the luxury jewelery business, Hildrow has helmed a range of international luxury brands such as Jade Jagger and Noor Fares, and has driven established brands such as Erickson Beamon and Vicki Sarge to retail heights. Hildrow says it’s a plus to work with Valery Demure, who has more than 25 years of experience honing his talent and keen eye for design. “In terms of taste, they balance each other out. Valerie’s native language is French, which makes doing business in Paris much easier.”

Paul Schneider, co-owner and co-founder twist boutique In Portland and Seattle notes, “Designers using online platforms like NouvelleBox or presenting at Paris Fashion Week events give their work a lot of credibility. If you’re a retailer or stylist, you know you’re receiving an elaborate and careful compilation of exceptional jewelry from independent and honest designers.We also own and operate the vast and active website TWIST online. In an age of rampant piracy, Schneider adds: The collections offered by Darren, Valery and NouvelleBox are pre-certified and therefore offer great value to the business he person. “

New York-based George Inaki Root as Creative Director and Founder miramore jewelry “Darren and Valerie appreciate and quickly recognize originality in design. Both have a strong track record in building and representing brands that embody new forms, new concepts and new trends. (Hildrow is English and Demure is a native French speaker, so the showroom is bilingual.) continues. May add value to the company’s inventory. As such, Hildrow and Demure offer designers and retailers distinct diplomatic and business advantages. “They are committed to maximizing the representation of their brand and are very passionate about the designers they represent,” continues Root. Focus on your short-term sales goals. “

Regarding Hildrow’s take on Milamore Jewelry, “I appreciate the sculptural and ergonomic engineering of the highly dimensional form of Milamore’s diamond-encrusted Kintsugi collection.” Inspired by Kintsugi, the Japanese applied art of repairing broken ceramics with lacquer-infused lacquer, Miramore’s kintsugi gemstone shapes and diverse diamond silhouettes inspired the artist’s French “Le gou de relief”, means “taste of peace of mind” in English. (In fine arts and applied arts, a work in which a figure protrudes from a supporting background is said to embody relief.)

“This record shows that Darren sets trends and has a strong sense of what sells,” says the London-based designer. Vicky SurgeIts fearlessly vibrant jewelery has animated the collections of fashion designers like Dries Van Noten over the years and is now found in gift shops in England’s Royal Palaces and museums like the Wallace Collection in London. Sold in selected boutiques. “Darren worked for me for years and helped me grow my business, and now he’s doing it for his NouvelleBox.”

Hildrow said: I believe that the best jewelry from independent designers does this while enhancing the vision others have of you and enhancing their reaction to you. We are excited to bring retailers a world of artistic, diverse, positive power jewelry.”